How we rebuilt a 17-year-old Indian food manufacturer's website from WordPress to Astro — and turned it into Australia's top-ranking site in its category.
About the Client
Amba Foods is a Melbourne-based Indian food manufacturer and wholesaler founded in 2007. They produce more than 750 authentic Indian products — from Motichoor Ladoo and Kaju Katli to pastries, savoury snacks, ready-to-heat meals, and their own Wirsa snack range.
Products are stocked in Indian grocery stores across Australia. Despite being one of Melbourne's most established Indian food manufacturers, their website and online presence didn't reflect the scale or quality of what they produce.
The Problem
Old WordPress site: slow, plugin-heavy, hard to maintain
Poor Google visibility — invisible for the keywords that matter
Didn't reflect manufacturing scale or product quality
No clear path for dual B2C + B2B (wholesale) audiences
Security and update overhead typical of WordPress builds
The Solution
What We Did
01
Full WordPress → Astro rebuild. SEO architecture, keyword mapping, and a dual-audience B2C/B2B structure designed around how Amba's two customer types actually browse.
02
Semantic HTML structure, keyword targeting across product and category pages, technical SEO (schema, sitemaps, meta), and content architecture that earned #1 rankings.
03
Ongoing monthly engine — 5 posts/week across Instagram and Facebook. Brand-matched to Amba's gold palette. Consistency, not one-off campaigns.
04
Veo3 AI reels with Hindi-English voiceovers. Product storytelling across the Pastry, Pizza, and Wirsa ranges. Hook → Product → Kitchen → CTA structure.
The Results
#1 Google ranking for all three target keywords
Content We Made
The website rebuild is the headline — but the social media engine is what keeps Amba visible every single day.
What's Next
Reels expanding across the full 750+ product range
Paid social targeting Indian communities across Melbourne, Sydney, and Brisbane
Ongoing SEO content to defend and grow rankings
Sustained 5×/week social engine driving consistent engagement
Ready to Grow?
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