How we helped a 17-year-old food manufacturer build a social presence that finally reflects the quality of what they make.
About the Client
Amba Foods is a Melbourne-based Indian food manufacturer and wholesaler founded in 2007. They produce more than 250 authentic Indian products, from Motichoor Ladoo and Kaju Katli to pastries, savoury snacks, ready-to-heat meals, and their own Wirsa snack range.
Products are stocked in Indian grocery stores across Australia. Despite being one of Melbourne's most established Indian food manufacturers, their online presence didn't reflect the scale or quality of what they produce.
The Problem
No consistent Instagram or Facebook presence
Content didn't reflect manufacturing scale or product quality
No reels or video content: missing the highest-reach format on both platforms
Brand voice inconsistent across their dual B2C and B2B audience
Festive and seasonal opportunities (Diwali, Holi, Eid) missed entirely
What We Did
01
Full ownership of Instagram and Facebook, with consistent, brand-matched content built around Amba's warm gold palette, heart-shaped plate presentation, and premium community-facing tone.
02
Short-form video reels using Veo3 AI video generation and Hindi-English voiceovers. Pastry Range (8 flavours), Pizza Range (5 flavours), and festival campaign reels, all following Hook → Product → Kitchen → CTA structure.
03
Product spotlights, brand story posts, and blog articles tailored to both consumer and wholesale audiences, written with AI tools and a strong editorial layer.
04
Full redesign strategy covering positioning, site architecture, UX recommendations, SEO keyword mapping, and a dual-audience approach for consumer and wholesale visitors.
Content We Made
The Results
Amba Foods' social presence now matches the quality of their products. Engagement grew by 170%, and the brand has a consistent, premium voice across both Instagram and Facebook.
What's Next
Full website redesign going live
Reels expanding to cover the full product range
Paid social advertising targeting Indian community audiences across Melbourne, Sydney, and Brisbane
Festival campaign calendar covering all major Indian and multicultural festivals
Ready to Grow?
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