Helping a Melbourne-made dessert brand build the social media presence their lassi, shrikhand, and gulab jamun deserve.
About the Client
Sweet Tooth Desserts is a Melbourne-based dessert manufacturer specialising in authentic Indian sweets and catering — all made fresh, in-house, right in Melbourne. Their menu spans three signature categories: Lassi (13 flavours including Mango, Kaju Draksh, Badam Pista, and Rajbhog), Shrikhand (17 flavours from Kesar Elaichi to Vanilla Chocolate Chips, available in 500g and 1kg), and Gulab Jamun (sold in packs of 12 with catering-ready bulk options).
Despite a genuinely standout product range, they had no organised social media presence to match it.
The Problem
No consistent Instagram or Facebook presence
30+ product flavours across 3 categories — with no content system to showcase them
No visual brand identity for social, despite a genuinely varied menu
Catering and party orders relying entirely on word-of-mouth and phone calls
Zero presence during festival season — despite dessert being central to every celebration
What We're Doing
01
Designing a full product content system across Lassi, Shrikhand, and Gulab Jamun — flavour spotlights, price cards, and combo offers styled to make every dessert look as good as it tastes.
02
Building out Instagram and Facebook from the ground up — consistent posting, brand voice, and a content calendar built around Melbourne's festival and celebration calendar.
03
Positioning Sweet Tooth Desserts as Melbourne's go-to dessert caterer — highlighting bulk ordering, party packages, and their full flavour range for events.
We've just started working with Sweet Tooth Desserts and are building out their content strategy, brand visuals, and social media presence. Check back soon for real results, content, and numbers.
What's Next
Full Instagram and Facebook setup and brand-matched content calendar
Flavour-by-flavour content series across Lassi, Shrikhand, and Gulab Jamun
Festival campaign content — Diwali, Holi, and celebration season
Catering and party package promotion content
Ready to Grow?
Book a free 30-minute discovery call. We'll talk about your business, your community, and what's possible.
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